We are a collective of experts joining together to rethink business as usual
Most of Lab21st consultants are freelance experts scattered across Europe. We have different superpowers but are on a common quest to see new connections and get actual regenerative action off the ground.
Depending on what kind of challenge we are faced with we set flexible teams spanning our skillsets.
As a collective we bridge design thinking, circular economy, regenerative practices, corporate innovation and technical and sector-specific sustainability know-how. We work in teams with intentional divergence in how we think and approach challenges to make sure we act as systemic as possible.
Annette Lendal
Annette is a leading circular economy and upstream innovation expert. She has worked for the Ellen MacArthur Foundation guiding the world’s biggest brands and retailers on launching the circular economy for plastics working closely with among others IKEA, H&M, Walmart and Unilever. Annette is deep into systems thinking, asks the critical questions and inspires leaders to adopt the most ambitious and high-impact solutions. Annette has co-authored a book on reuse business models and the Upstream Innovation Guide and travelled around the world to spread the word. She has studied economics and politics in Copenhagen, Costa Rica, Paris and Brussels and previously worked for Plastic Change and as a management consultant in Ramboll on international sustainable development projects.
Partners
We often partner up with experts to deliver full-service to our clients.
Sara
Sara is a pioneer in helping businesses transition to a circular economy for plastics and packaging. Sara has a PhD in material science and she has led the Plastics Innovation team at the Ellen MacArthur Foundation.
Emma
For the past 7 years Emma has worked with cross-sector players to reimagine outdated food systems while leading the Ellen MacArthur Foundation Food initiative and consulting with Deloitte LLP.
Meet our experts
We have a stellar network of freelance experts and partners that help us execute and deliver best in class problem solving. Some of them sit with us in our office, others we partner up with ad-hoc depending on solution and sector focus.
Annette Lendal
Annette is a circular economy and upstream innovation expert. She has worked for the Ellen MacArthur Foundation leading the work on reuse and upstream innovation. Annette is a freelance adviser, keynote speaker and leads Lab21st on a daily basis.
Julian Krauss
Julian is a freelance consultant with a background in design anthropology and creative strategy from Fluid Design. He leads projects focused on socio-cultural analysis, design fiction, experiential design and industrial/digital product design.
Philip is co-founder of the design company Maybe Tomorrow and engaged in projects related to user research, workshop facilitation, design sprints, UX & UI design, design systems, design ops and design training.
Mikkel Rathje
Mikkel is co-founder of Maybe Tomorrow and engaged in projects related to user research, workshop facilitation, design sprints, UX & UI design, design systems, design ops and design training.
Alisa Braeuss
Alisa is a freelance consultant supporting innovation projects and design sprints. She has a master degree in innovation and business development and experience from start ups and corporate innovation consulting.
Tanja Gotthardsen
Tanja is an independent consultant and expert on social and environmental impact, policy, consumer communication and research with deep expertise within the fashion and lifestyle sectors.
Alexander Holm
Alexander is a biologist specialised in nature conservation and communications. He runs a successful podcast 'Den Dyriske Time', gives keynote talks and engages as a freelance consultant on how to conserve and regenerate nature.
George McLoughin
George is a freelance consultant specialised in circular economy for plastics and packaging at the Ellen MacArthur Foundation. George has a background in design and architecture and is engaged in various innovation and research projects.
Emma Chow
Emma is a freelance consultant and expert on regenerative business. For the past 7 years she has worked with cross-sector players to reimagine outdated food systems while leading the Ellen MacArthur Foundation Food initiative and consulting with Deloitte LLP.
